Early in my career, I used to dread client feedback. Now it's my favorite part of the process. Be...Early in my career, I used to dread client feedback. Now it's my favorite part of the process. Be...
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Early in my career, I used to dread client feedback. Now it's my favorite part of the process. Because the best feedback isn't "I don't like it." It's the client explaining why something doesn't feel right, even if they can't articulate it in design terms. "It feels too corporate." "It doesn't feel like us." "Something's off but I can't say what." That's gold. That's the client telling me I missed something about their brand's actual identity, not their taste in fonts. A logo isn't finished when it looks good to me. It's finished when it makes the client feel like their business finally has a face that matches how they see it.
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Creatives on Contra have earned over $150M and we are just getting started