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The Top Shelf | Premium Fashion & Beauty Substack Hub
I directed the creative execution, visual branding, and publication layout for The Top Shelf, a premium digital magazine on Substack tailored to high-end beauty curation, fashion roundups, and luxury lifestyle commentary. The core objective was to break away from traditional newsletter constraints and engineer an immersive, "magazine-style" editorial destination that drives retention and positions the publication as a trusted beauty and style authority.
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Designed a visual category section for an online fashion store, combining 3D clothing renders with clean UI.
The goal was to make browsing categories feel more visual and engaging while keeping the interface clean and easy to navigate
so cool !!
Which Layout do you like?
Version 1 : Editorial Grid
A more dynamic composition that gives the story, metrics, and visual equal emphasis.
Version 2 : Balanced Split
Clear separation between the visual and content, making the case study easy to scan.
3 voted
60%
2 voted
40%
5 votes
Closed
Editorial grid looks super premium
Thoughtful graphic design solutions that turn ideas and content into clear, engaging visual communication.
That mockup does a lot of work, book, apparel, packaging and brochures all reading as one system without repeating the same trick twice. Was the tube packaging part of the original brief or something you pitched in later?