The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Built a full brand identity for an athletic retail brand from scratch.
Logo. Colors. Type. Apparel. All of it.
This is what it looks like when a brand is built with intention — not just aesthetics.
Swipe → and DM me "brand" if you want the same for your business
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Round 2 👀
Which visual style is more appealing to you, and what emotions does each design evoke for you?
27 voted
50%
27 voted
50%
54 votes
Closed
Left one for me. The green naturally reinforces the financial context, so the $140M immediately felt more connected to growth and value to me.
2020 designer starter pack:
→ freepik illustrations
→ dribbble gradients
→ random icons
→ inter font
2026 designer starter pack:
→ ai-generated photography
→ brand-first experiences
→ custom typography
→ premium motion
→ ai everywhere
time changes fast.
drop your 2020 vs 2026 below 👇
i'm happy to see your progress 😭
41 voted
79%
11 voted
21%
52 votes
Closed
2026
Go Miles is a movement-focused fitness startup built around a simple idea: reward people for showing up, not shame them for falling behind.
The founder approached me with an ambitious timeline to create a complete brand identity, MVP app experience, and launch assets before the start of peak running season. The challenge was to build a fitness brand that felt encouraging and approachable in a market often dominated by pressure, intensity, and performance culture.
I led the design of the visual identity and product experience from the ground up. The brand system was designed to communicate progress, momentum, and positivity through bold typography, energetic color choices, and a clean, accessible interface. Every design decision reinforced the app's core philosophy: celebrating movement in all forms.
Over a four-week sprint, I delivered the brand identity, logo system, app UI, design foundations, app store assets, and launch-ready collateral. The result was a cohesive and scalable brand that helped the founder bring their vision to market with confidence and a clear point of differentiation.
Services:
1. Brand Identity Design
2. Logo Design
3. Product & App UI Design
4. Design System
5. App Store Assets
6. Launch & Marketing Materials
Timeline:
4 Weeks
Outcome:
A launch-ready brand and MVP product experience designed to help users build healthier habits through positive reinforcement, making fitness feel more rewarding, accessible, and sustainable.
Challenges
View all
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?