Created a playful and modern brand identity for Waggle, a pet-focused brand built around joy, trust, and companionship. The project included logo design, visual identity development, color palette creation, typography selection, and brand applications to create a cohesive and memorable brand experience.
Services: Brand Identity, Logo Design, Visual Identity, Typography, Packaging Concepts
0
13
Woven Wax is a handcrafted candle brand inspired by the harmony of craftsmanship, warmth, and sensory experiences. The objective was to create a visual identity that captures the comforting glow of candlelight while reflecting the premium quality and artisanal nature of the products.
The branding combines refined typography, elegant packaging, and a timeless visual language to establish a memorable presence in the home fragrance and lifestyle market. Every design element was thoughtfully crafted to evoke feelings of comfort, sophistication, and intentional living.
Brand Attributes:
Warm • Artisanal • Elegant • Timeless • Inviting • Premium
Deliverables:
✓ Logo Suite
✓ Brand Guidelines
✓ Packaging Design
✓ Label System
0
14
Zestee is a modern food and beverage brand crafted to bring freshness, energy, and joy into everyday experiences. The goal was to create a visual identity that feels vibrant, approachable, and memorable while maintaining a premium and contemporary appeal.
The branding combines playful elements with clean design principles, resulting in a distinctive identity that stands out across packaging, digital platforms, and marketing materials. Every visual element was carefully designed to reflect the brand's energetic personality and commitment to delivering delightful experiences.
0
15
Satori Bites is a premium fast-casual Asian dining brand designed to break away from generic takeout experiences.
We developed a refined brand identity and packaging system that transforms everyday dining into a more elevated, memorable experience. Through a luxurious burgundy-and-gold palette, custom illustrations, premium typography, and thoughtfully designed packaging, every touchpoint reinforces quality and sophistication.
Services: Brand Strategy, Visual Identity, Packaging Design
Industry: Hospitality & Food
Outcome: A cohesive brand system that increases perceived value and turns packaging into a powerful brand experience.
2
3
63
Designed a complete brand identity for PureSip, a modern beverage brand focused on purity and refreshment.
The project included brand strategy, logo design, visual identity, packaging concepts, and brand applications. The goal was to create a premium yet approachable brand that feels clean, trustworthy, and instantly recognizable.
Helping brands transform simple products into memorable experiences.
2
1
52
We designed an accessibility brand, accessibly.
For a digital accessibility firm like Lab Coat Media, an inaccessible brand is a contradiction clients feel instantly. The challenge? Transforming a clinical name into a deeply human visual system without breaking strict WCAG standards.
From a fully compliant, high-contrast color matrix to a custom interlocking monogram, every asset proves that technical rigor and premium minimalist design can beautifully coexist.
#BrandIdentity #UIDesign #AccessibilityInDesign #DesignSystem #MinimalTech #GraphicDesign
1
48
Go Miles is a movement-focused fitness startup built around a simple idea: reward people for showing up, not shame them for falling behind.
The founder approached me with an ambitious timeline to create a complete brand identity, MVP app experience, and launch assets before the start of peak running season. The challenge was to build a fitness brand that felt encouraging and approachable in a market often dominated by pressure, intensity, and performance culture.
I led the design of the visual identity and product experience from the ground up. The brand system was designed to communicate progress, momentum, and positivity through bold typography, energetic color choices, and a clean, accessible interface. Every design decision reinforced the app's core philosophy: celebrating movement in all forms.
Over a four-week sprint, I delivered the brand identity, logo system, app UI, design foundations, app store assets, and launch-ready collateral. The result was a cohesive and scalable brand that helped the founder bring their vision to market with confidence and a clear point of differentiation.
Services:
1. Brand Identity Design
2. Logo Design
3. Product & App UI Design
4. Design System
5. App Store Assets
6. Launch & Marketing Materials
Timeline:
4 Weeks
Outcome:
A launch-ready brand and MVP product experience designed to help users build healthier habits through positive reinforcement, making fitness feel more rewarding, accessible, and sustainable.