Most eCommerce brands don't have a traffic problem. They have a clarity problem. If visitors can'...Most eCommerce brands don't have a traffic problem. They have a clarity problem. If visitors can'...
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Elizabeth 's avatar
Elizabeth Expert
• Aug 3
Most eCommerce brands don't have a traffic problem.
They have a clarity problem.
If visitors can't answer these questions in 5 seconds: • What is this? • Why should I care? • Why should I trust you?
They'll leave.
That's the thinking behind this Vitamin C landing page redesign-making the offer clear before asking for the sale.
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