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Related posts
Another set of mockups for Bakedwell
Forest green and mustard with the two bakers in flat illustration is a warm, confident pairing, and the cards read clearly. Contrarian take: the illustrated pair is the strongest asset here, stronger than the wordmark. If I owned BakedWell, I would put those two on the bag and the window and let the logo go smaller.
Recent work on MAE - Visual identity
The motion blur on the figures gives the orange-to-blue gradient a reason to be there, and the small star mark stays readable on both the cheek and the shirt. Did the star come first as a standalone mark, or did it grow out of the photography direction?
Some more experimental futuristic typography story design for Bar LOQA.
The script lettering over the cocktail sits in the glow without fighting the photo, while the sliders frame gets a much lighter touch. Do you place the type first and crop the image around it, or the other way round?