"Mayday" was a special project for me and should hit home with every visitor. Artist Susan Silton approached me in the Spring of 2020 to build her vision— one that could be easily edited and a site where visitors could quickly add a memorial for those who were lost to COVID-19. I built the dual-language project on Squarespace and ported the form to GoogleDocs through a Zapier connection. It's a project that will grow over time and should remain in place for ages.
In December of 2020, I added an entry for my own Mother-in-law. It was a sorrowful experience, while at the same time, it was a good feeling to memorialize her in this way.
A car rental website shouldn't make people think too much. It should help them find the right car, understand the price, trust the service, and book with confidence.
I designed SENE around exactly that principle.
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The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?