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YAGYA Wellness Club — Brand Identity Concept
A self-initiated branding concept for YAGYA Wellness Club, a women-only holistic wellness space designed around movement, recovery, mindfulness, nourishment, and community.
For the visual identity, I wanted to create something that feels calm, feminine, premium, and timeless — combining bold modern typography with an understated lotus motif to represent balance, growth, and renewal.
Brand concept:
YAGYA Wellness Club
“A holistic space for women.”
Focus: Yoga • Fitness • Recovery • Mindfulness • Nourishment • Community
Designed as a conceptual project to explore wellness branding and visual identity.
#BrandIdentity #LogoDesign #WellnessBranding #WomenWellness #GraphicDesign #Contra
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INTERESTING FACT about our recent project👇
When we presented four brand concepts to TGF, they all landed so well that the client had a hard time choosing.
This one was my favourite because of how clearly it captured the brand narrative. So I brought the idea to life through motion and that helped the client instantly see why it was the right fit.
TGF connects companies with growth operators, so the logo is built around the idea of the “missing piece” every company needs to grow.
For me, when a logo naturally extends into motion and tells the same story, it’s a good sign the idea is strong enough to build a brand around.
If you want to see the full branding check out the full case-study:
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P.S. Thanks to @Jitter for making this animation easier to execute🙇♂️
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