Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.

Check it out

The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!

Where should the photo live - behind the words or beside them?

Same pilates studio, same headline. 

01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.

02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.

One sells the feeling. The other sells the clarity. Which hero would make you book the class?

1 nails it