Behind every refined logo is a process of exploration, experimentation, and careful decision-maki...Behind every refined logo is a process of exploration, experimentation, and careful decision-maki...
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Sana 's avatar
Sana Yaqoob
pro
• 2d
Behind every refined logo is a process of exploration, experimentation, and careful decision-making.
This monogram study explores how individual letterforms can be developed from initial pencil sketches into balanced and recognizable visual marks. I experimented with proportions, geometry, negative space, letter connections, and multiple compositions before refining the strongest directions.
Showing the early sketches alongside the developed concepts highlights an important part of my logo design process — exploring different possibilities before arriving at a clean and purposeful identity.
Adobe IllustratorAdobe PhotoshopContraBrand DesignTypographyGraphic Design
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Artur's avatar
Artur Mikhov
pro
• 2d
Pencil-first still earns its place for monograms - the spacing problems between two letterforms show up on paper long before Illustrator admits to them. Which of these pairs fought you the hardest?
Sana 's avatar
Sana Yaqoob
pro
• 2d
All four had their own challenges, especially when it came to finding the right balance between the two letterforms. Some needed more attention to spacing, while others were more about proportions and keeping both letters recognizable without losing the feeling of a single...
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