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Day 1 - permissionless design.
I'm starting this little experiment, where I share 1 piece of work per day, like this one, and sometimes directly redesign a logo / branding from an existing product.
Follow along ;)
Kaltrees - burn calories, grow trees.
beautiful design, so much thought in those logo marks!
thanks!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Branding & Hero Animation for Newly.app — AI App Builder
End-to-end branding and hero section design concept for an AI platform that turns ideas into native iOS and Android apps without writing a single line of code.
What we did:
→ Brand Identity: Visual language, color palette, and typography system.
→ Hero Section: Animation concept built around the metaphor of [insert your metaphor, e.g., "ideas transforming into live products"].
→ Motion & UX: Micro-interactions, transitions, and scroll behavior.
The Challenge:
Visually conveying the speed and "magic" of AI while maintaining a professional, tech-forward, and trustworthy image for founders and entrepreneurs.
The Result:
A high-impact hero animation that explains the product's core value proposition in under 3 seconds—capturing the feeling of [insert emotion, e.g., "turning a raw idea into a shipped product with total control"].
Tools: Figma, After Effects, Cinema 4D
Client: Newly
That hero animation is really clean. Love how quickly it shows what the product does.
A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.
The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.
We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.
The leopard print carrying through the packaging and label design, not just the apparel, is what makes this feel like a real system instead of just a logo with some product shots attached. Did the client come in with rhinestones as a non-negotiable, or did you push for that during the process?