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One thing you learn very quickly about being a designer is it never ends
You're always on the move, tweaking, switching, and trying new things until it clicks
I was originally working with the toggles on the left for Surge and it worked, it matched the visual direction i already established but something didn't feel right about it, i couldn't place what exactly was wrong so i left it and continued with the project.
Until 2am this morning (Literally) when a question popped into my head: What if i added some depth?
Well, here is the result of that question in a side-by-side
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Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
Congratulations 😊
SMALL MOCKUP TEST. BIG DIFFERENCE. 👀
Same AI Travel App UI.
I changed only the background.
Not the UX.
Not the flow.
Not the product logic.
Just the visual context.
And the darker version instantly made the app feel more premium, focused, and easier to read.
That is why presentation matters in mobile app design.A weak frame can make good UI look average.
A strong frame can make the product feel more valuable before the user even taps anything.Expected impact:`
+35-45% first-screen engagement
+25-30% trip card interaction
+20-28% faster package discovery
+30-40% perceived product value
Sometimes design is not about adding more.Sometimes it is about removing what steals attention.
🟢 Book a Mobile App Strategy Session
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
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Love this approach. It's fascinating how design can completely change how people feel while using a product.
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