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I designed a creative anniversary logo combining abstract shapes and vibrant gradients to form a dynamic “126”. The concept blends modern aesthetics with symbolic elements, representing celebration, growth, and continuity. The bird-inspired form reflects freedom and progress, while the blue and yellow convey trust, energy, and innovation. This design is versatile and suitable for digital and print applications, delivering a strong and memorable visual identity.
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This is exceptionally great!
A few months ago I found out a premium brand was using a logo I designed for a client. Identical.
It's been heavy. But it pushed me to finally get more serious about the legal side, contracts, ownership. Still in it. But my process is different now.
It also opened my eyes to how often this happens in smaller ways we just normalize.
The image I'm sharing isn't that case. It's another example: an old mockup of my work (left), duplicated with AI by another designer to sell their work.
Designers using finished work from other creatives as "moodboards" to sell their own services. Identical systems in the same industry with no acknowledgment.
I'm not here to call anyone out. This also made me stop and ask myself what practices I might be doing wrong without thinking twice. With everything AI is making possible right now, how do we even define the line anymore? I'm here to ask: where do you draw the line between referencing and taking, and what measures have you put in place?
Using other designers' work in a moodboard to communicate a direction or aesthetic is completely normal. Presenting that work as your own, or using it to sell your services without proper attribution, is INSANEEE!
What happened to you is honestly crazy. Seeing your mockups and...
Happy to share some highlights from the UnitedAi brand identity system.
The project’s heart lies in its dynamic energy. I focused on developing a comprehensive visual ecosystem: from a custom typographic system to high-impact digital layouts that work seamlessly for a mobile-first user experience.
My goal was to represent the concept of "personalized progress" through a vibrant color system and sleek, tech-forward aesthetics.
Would love to hear your thoughts on this approach!
identitydesignfreelancerlifelogodesignBrand DesignBrand StrategyLogo DesignAdobe After EffectsAdobe IllustratorFigma
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