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Paw Bite is a self-initiated pet food brand identity concept focused on creating a playful, friendly, and trustworthy visual system. The project includes logo design, color palette, typography, brand patterns, packaging, and branded applications.
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Planet Football Rebrand ⚽️
Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game.
I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms.
The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints.
The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.
The colors are so good!
Really love this style, has so much personality.
LUMIXA — Gaming Controller Product Landing Page 🎮⚡
LUMIXA is a futuristic product landing page concept created for a premium gaming controller built around precision, performance, and immersive play.
The goal was to make the product itself the center of the experience while giving the interface a clean, high-tech character. A minimal white canvas, electric blue accents, oversized typography, and detailed 3D product visuals create a strong gaming aesthetic without making the page feel overloaded.
Special attention was given to:
• a product-first hero section with the controller as the main visual focus;
• bold typography and asymmetric composition to create a sense of movement;
• key product information like pricing, control level, and social proof placed directly within the buying journey;
• interactive-style product hotspots that emphasize the controller’s technology and features;
• gaming imagery integrated into the interface without distracting from the product;
• a clear Buy Now CTA designed to stay visually prominent;
• a responsive mobile experience that keeps the same futuristic identity on smaller screens 📱;
• a simplified mobile navigation for quick access to technology, experience, and pricing.
The result is a sharp, product-focused eCommerce experience that combines gaming energy with premium product presentation — designed to make the controller feel as advanced as the technology behind it. ✨
Looking to launch a gaming or tech product with a digital experience that actually feels like the product? Let’s build it. 🚀
Looks amazing! 🔥