Created social media and paid ad visuals for NeuroQ, a brain health supplement for adults 55+. The work translated complex product benefits and science-led messaging into clear, engaging creative built around strong hooks and easy-to-understand visual concepts.
I developed multiple creative directions and variations for testing, combining product storytelling, lifestyle imagery and benefit-focused communication while maintaining a consistent, trustworthy brand presence.
I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.
The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.
The direction
→ Bold editorial typography
→ Strong personal photography
→ Minimal black-and-white foundation
→ Warm orange accent for CTAs
→ Simple, structured navigation
→ Clear positioning as a product designer
→ A portfolio experience that feels like a personal brand
The idea was to make the website feel confident without being complicated.
Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.