I create elegant, eye-catching, and professional promotional designs for businesses, events, birt...I create elegant, eye-catching, and professional promotional designs for businesses, events, birt...
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I created this 5-slide Instagram campaign for GO CRAZY, a fictional contemporary accessories brand focused on handbags and jewelry.
I created the campaign for a real fashion brand clean, confident, editorial, and wearable. I focused on product storytelling, strong typography, natural photography, and a consistent visual identity across each slide.
ā GroundWork ā Good Coffee, Higher Energy.
šØ Brand Identity Ā· š± UI/UX Ā· š¦ Packaging
A modern coffee brand built around energy, creativity, and momentum. ā”
š” The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
šØ Visual Direction
š¤ Charcoal ā premium foundation
š Electric Violet ā creativity
š Neon Lime ā energy & freshness
š± Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
ā Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts ā creating one consistent visual system.
⨠The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ā”
Whatās your first impression of GroundWork? šā