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ITS — 3D Industrial Tech Logo & Electronic Circuit Monogram
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More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.
This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.
Full case study available on my Contra profile.
#BrandIdentity #BrandDesign #FitnessBranding #VisualIdentity #LogoDesign #BrandStrategy #GraphicDesign #BrandDesigner #FitnessBrand #PersonalDevelopment
I stopped making files and started making systems.
One Houdini scene, one switch: floral, stone, dragon. Every product drops into the same room, the same camera, the same light. The only thing that changes is where the switch points.
How do you handle variations, one scene or one file per product?
https://contra.com/p/cvXglUcM-product-film-retractable-shelving?r=oscar_romero_0l59be1e
One parametric scene wins every time once a client asks for a fourth variant, that's usually the moment a per-product file approach starts costing real hours. Does the switch just swap materials and geometry, or does lighting need any tweaking too when you flip between floral, stone and dragon?