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This project is a fictional sales email campaign for a fitness coach’s 10-week Glute Growth Program. It targets women who work out but aren't seeing the results they want. The copy identifies their frustration, presents a structured training approach as the solution, explains the program’s benefits, and ends with a clear 48-hour enrollment CTA
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Designing for the desert! 🏜️ Here are two business card concepts I created for Thar Cuisine, a unique restaurant located right in the heart of the desert. The goal was to capture the rich flavors and warm, earthy energy of their extraordinary location.
I’m torn between these two directions. Which concept do you prefer? Let me know in the comments: Are you Team 1 or Team 2? 👇✨
4 voted
80%
1 voted
20%
5 votes
Closed
A collection of promotional email campaign for a wellness brand, designed and written around their branding. Focused on strong visual hierarchy, product storytelling, scannable content, and clear conversion-driven CTAs.
#emaildesigner #emaildesign #graphicdesign
Great balance of design and strategy. The clear CTAs make the emails feel conversion focused.
Formfit Studio is a private personal training studio in Uyo, Nigeria, run by a small team of trainers offering personalized fitness coaching, strength training, and semi-private sessions.
The problem I wanted to solve was the amount of manual work involved in turning a simple customer inquiry into a confirmed appointment. Trainers were handling availability questions, scheduling, payments, reminders, cancellations, rescheduling, and lead follow-ups themselves, primarily through messaging.
I built the Formfit website as a complete booking experience designed around reducing that workload. Customers can find the right trainer and service, see the next available time slots, book and pay, complete their intake, and manage their appointment without needing to create an account or contact the trainer for every change.
On the business side, trainers get a centralized dashboard for appointments and leads, while confirmations, reminders, intake request, and follow-ups are handled through automated workflows.
The goal was not simply to create a fitness website, but to create a system that lets the trainers spend less time and effort managing appointments and more time and effort working with their clients.
Big thanks to lovable for making all of this possible.
Multiple trainers + semi-private sessions makes the scheduling logic much more interesting here. A slot isn't just available/unavailable anymore, it depends on trainer capacity and potentially how many people are already booked into that session.
Did you build that capacity logic into the booking flow?