Redesigned the Herbal Nutrition website from a basic product catalog into a conversion-focused experience that clearly communicates value and drives user action.
Problem
The original site lacked:
Clear value proposition
Structured user journey
Strong trust signals
Conversion-focused product pages
Users could browse, but not confidently purchase.
Approach
Shifted messaging from products to health outcomes
Built a clear homepage funnel (problem → solution → CTA)
Simplified navigation into problem-based categories
Redesigned product pages with benefits, proof, and FAQs
Added trust elements and lead capture (quiz + email)
Result
The new structure improves clarity, builds trust, and guides users toward action, turning the website into a scalable sales system rather than just a storefront.
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
Back to our latest poll: y'all voted Black (60%). We shipped Pink anyway.
Our client's call, not ours - and once you see her brand, you'll get why. Feminine-led, bold, unapologetic - Pink was never really up for debate on her end. 💗👠
Team Sections: Professional Only or Professional + Personal?
A team section can build trust in different ways.
Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.
Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.
For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.
Which version would make you more likely to choose a coach?