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I tried the exact same prompt for the four best AI video models currently available... Can you guess which video is made by which model?
The network for creativity
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This project started with a very specific idea for how a static product visual should move.
The base artwork was created with ChatGPT and Nano Banana, but before generating the final animation, I spent time refining the prompt and defining the exact movement, camera behavior and energy we wanted.
I tested the direction with different models, including Kling 2.5, using those iterations to improve the prompt before producing the final sequence with Seedance 2.5.
The result was extremely close to what we had planned, including the animation and even the sound effect that completed the motion.
For me, this is where AI production gets interesting: the real work is not simply generating. It is art direction, prompt design, testing and refinement until the model delivers the intended result.
That line about the real work being art direction and refinement rather than generation is something I don't think most clients grasp yet, they still see 'AI made it' as the whole story. Did you end up walking the client through that process, or did they only care about the final result?
Just published a new case study👀
This project was a good reminder that a product video is not just about making things move. It’s about finding the right way to explain something complex, keeping the visuals clear, and making sure every animation has a purpose.
For this one, I worked on an AI coaching platform, turning its features and workflow into a structured 90-second explainer.
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The motion design is top tier 🔥 , love how the product features was communicated and the use of glassmorphism🙌
This was one of the most fun AI projects I’ve worked on lately.
For Tecnofas, we created a full clay-style animation, literally building the visual language around that handcrafted, stop-motion look, but produced with AI.
The video above is a compilation of some of the scenes we developed for the project.
The creative challenge was to explain a very technical difference in a way that felt simple and visual: comparing a traditional retrofit construction process with a ventilated façade system, which can reduce the number of workers needed on site by up to 60%.
Tecnofas is the kind of client that really enjoys experimenting with new visual languages, so we had a lot of freedom to explore the concept, test ideas and push the AI workflow beyond a standard corporate animation.
That freedom made the process especially enjoyable. Instead of using AI only to make production faster, we used it to create a visual style that would probably never have been the obvious choice for this kind of industrial communication.
