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Case study: cold minimalism aesthetic for KIKO Milano
Idea:
show the gloss not through glam, but through a feeling — cold, silence, fragility.
as if the product is placed under thin glass, gently cracking from a soft touch.
Visual direction:
• macro product photography, clean neutral background
• transparent capsules as the main focus
• delicate micro cracks on glass (very subtle, not aggressive)
• soft cold-toned lighting with a bluish tint
• light fog + mist atmosphere
• slight condensation effect for a fresh, chilled look
Concept:
the gloss becomes more than a product — it’s a “touch of cold” that creates a sense of purity, freshness, and premium feel
Why it works:
contrast between softness and fragility creates emotional engagement and elevates the visual to a luxury level
Result:
• strong scroll-stopping effect
• luxury brand perception
• desire to experience the product
#ai #aicreator #beautycontent #productphotography #creativeads #kikomilano
The network for creativity
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My latest A&D spot, a collaboration between my company Bottomline AI and the Sageworx creative team.
Our goal was to bring real emotion into highly technical, industrial content, finding small human moments inside a world of cold metal, lab testing, and extreme precision.
With AI, that's a harder ask than it sounds, but with a great team, from creative direction to directing to final touchups, we're proud of how it came together.
Creative Direction: Harris Davis, Patrick Conreaux
Executive Producer: Marc Calamia
Producer: Kathryn Jones
Strategist: Sara Macfarlane
Directed by: Claudia Lalau
Co-produced by: Bottomline AI and Sageworx
Editor: Roshni Dsouza
Sound Design: Khaled Hamdy
Finishing/Retouching: Wynand Ott
great job
What if a jewelry brand could feel luxurious before you ever step inside the store?
Most jewelry advertising focuses only on the product.
A ring on white background.
A logo in the corner.
Nothing memorable.
But luxury is built in the feeling before purchase.
The pause.
The attention.
The emotion.
So I designed this Ondine campaign concept to turn a public space into a premium brand moment.
A dark cinematic billboard placed in a clean subway setting.
Two handcrafted rings become the hero.
Silver sparkle against deep black.
Minimal typography with space to breathe.
The message stays simple:
Finished by hands that understand beauty.
Because true luxury doesn’t need to shout.
It attracts quietly.
The goal was to make people stop for one second during a busy day…
and feel elegance in motion.
Designed by Orbix Studio.
#BrandingDesign #LuxuryBranding #JewelryBranding #AdvertisingDesign #CreativeDirection #OrbixStudio
Nice work
Building a Zero-Touch Design Feedback Loop with Slack and the @Paper MCP
What if you never had to manually process a minor design revision again? As designers and developers, we easily waste 30% of our week fulfilling fast client requests—changing button colors, adjusting typography, or tweaking padding. I decided to completely automate this process.
In this project, I engineered an autonomous AI-driven workflow that physically alters native UI designs based on conversational Slack messages, proving the massive potential of the Paper MCP.
✨ The Power of the Paper MCP: Historically, AI agents have struggled to actually "see" or edit design files. By deploying the Paper MCP, I gave a raw Large Language Model the ability to programmatically traverse a 2D design canvas.
The Setup:Â I design the initial UI (like a Login Page) using Paper and post the screenshot to the client's Slack channel.
The Trigger: The client requests changes natively in Slack by mentioning a custom @DesignBot (e.g., "Make the login button green and change the title to 'Welcome'").
The Execution:Â Instead of guessing layout geometry, the AI uses the Paper MCP to dynamically query the canvas, isolate the precise target node, and duplicate the master to create a protected variant. It aligns the new design on the canvas grid and updates the styling properties natively.
The Delivery:Â The MCP server intercepts the final render state and pushes a flawlessly formatted screenshot right back into the Slack thread.
🛠️ Technical Stack Used:
Paper MCP:Â The absolute core of the project, enabling rigorous JSON-RPC access to native design layers, text bounds, and styling hooks.
Slack Bolt (Socket Mode):Â For threading logic, instant reaction processing, and conversational memory.
Agentic LLM Engine: Used native OpenAI tool-calling to map the complex MCP schemas directly into the AI’s brain so it never hallucinates commands.
The Result:Â Clients experience magical, instantaneous visual revisions directly inside their communication channels, while designers and developers win back hours of completely uninterrupted, deep-focus work.
Check out the video demo below to see the AI leverage Paper MCP to parse a layer tree and dynamically manipulate the UI!
• Apr 18
This is the kind of workflow that quietly kills 30% of design busywork đź‘€
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