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Northside Structures - Defining and designing around the ideal client
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I’m exploring two homepage hero directions for the Alpine Summit website I’m working on and testing which visual direction feels stronger.
Both concepts are built around the same event: a premium alpine gathering in Lech, Austria for the 2027 TwinFocus Alpine Summit.
Direction 1 feels more refined, editorial, and invitation-like.
Direction 2 feels more immersive, cinematic, and destination-driven.
That’s the tradeoff I’m thinking through:
Direction 1: elegant, editorial, refined
Direction 2: immersive, cinematic, atmospheric
Since this site is for a luxury alpine event, the hero needs to feel premium while still making the destination feel exciting.
Which direction feels stronger for an event landing page?
47 voted
57%
35 voted
43%
82 votes
Closed
White one stands out and feels fresher. The dark one is nice too, just a bit more expected.
Not every company needs to look like the next big startup.
Reforma was created for established businesses, the kind that already have the experience, results, and reputation, but need a website that reflects it.
Inside the template:
• 3 distinct homepage layouts
• Multiple About and Contact pages
• CMS-powered services, case studies, and blog
• Carefully built interactions throughout
• Fully responsive Webflow development
Developed by me in Webflow.
Same brand. Same product line. Two completely different moods.
I designed two hero sections — same layout structure, same goal, but each one built around a different product in the line:
🅰️ — warm, golden, cozy. Feels like something you'd reach for in winter.
🅱️ — sage green, mirrored layout, clean and minimal. Feels more clinical, more "skincare-routine" than "self-care ritual."
Both use real ingredient-driven color palettes (not random brand colors) and floating product badges instead of a wall of text.
Which one would make you stop scrolling and actually click "Shop Now" — A or B? Drop your pick below, curious which mood wins.
5 voted
36%
9 voted
64%
14 votes
Closed
A would probably stop my scroll first, but B feels more believable for skincare. I’d actually be curious which one converts better, because the one that grabs attention isn’t always the one that feels most trustworthy 👀