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Complex systems, made easy to understand. ⚡
A 3D technical visualization concept combining detailed modeling, animation, environmental storytelling, and marketing-focused graphics.
The network for creativity
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Sound design for @casamigos , Official Supporter of the @fifaworldcup 2026™.
A Rube Goldberg chain only works if you believe the physics, and most of that belief lives in the #audio. Every spring release, pivot, scissor snap and salt scatter had to land on the exact frame the #cgi did.
Thanks to Sam at @itsplaydate for bringing us in on this one.
#c4d #3danimation #rubegoldberg
The salt scatter landing exactly on frame is the detail that gets me, that's the kind of timing that takes way more takes than the final 16 seconds let on. How many passes did the chain need before physics and sound actually lined up?
I did the Art Direction for one, and AI did the other.
AI wanted to give 'Bold' a symbol while I wanted to give it a meaning!
Only one survives, and your vote pulls the string!
48 voted
75%
16 voted
25%
64 votes
Closed
I hope the one I 'Cant ignore' is the one you did because it has an intent and feel AI can never generate. Love it
*fingers crossed*
rediscovered some old favorites of mine, my first real ventures into any sort of motion design. these were our primary advertisement visuals for a private, fiction-based writing community around this time some 18 months ago. these featured archetypes that were requested as connections for members onsite to spice up our plot, offering an insight into the depth everyone has hiding behind their curated grids & posts, even if only in seeing what apps they have running in the background of their device, what notifications are enabled.
i have so much more material in the arsenal where this style comes from, & given our community's focus on interpersonal dynamics' impacts thanks to pressures from both social & news media sources (in spite of their potential unreliability, exaggerations, etc.), i haven't found a design system since that encapsulated the sort of 'ERROR 404' / 'uncanny valley' energy that we've always gone for in our storytelling, but in spite of content warning tags for glitching & potential eyestrain? lashback from external sources was far too severe to keep this style up & running for as long as i'd have liked.
what are your thoughts? any favorites of the four shown below? good start to an unconventional little case study, perhaps?
The ERROR 404 / uncanny valley angle is a clever way to visualize interpersonal dynamics without illustrating them literally. My favorite of the four is the top right, that cracked type treatment does a lot of storytelling on its own. Was the eyestrain pushback coming from...