UI revamp for CluckSave 🐥💸 The focus was making finance feel more human, supportive, and engaging,UI revamp for CluckSave 🐥💸 The focus was making finance feel more human, supportive, and engaging,
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The focus was making finance feel more human, supportive, and engaging, not cold or intimidating.
I leaned deeper into the CluckSave mascot system, using the character to react to spending habits, savings progress, and budget limits in a way that adds personality to the experience while still guiding users clearly.
What changed:
• Cleaner dashboards and spending insights
• More emotional, mascot driven feedback states
• Softer budget alerts that feel supportive
• Improved savings tracking and category visuals
• Better hierarchy, spacing, and readability overall
The goal was simple:
Turn financial stress into a more approachable experience.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯