Exploring two visual directions for Eunoia, a mental health & psychiatry brand.
Direction 01 - Warm peach, orange and soft pink tones for a calm, human and comforting feel.
Direction 02 - Lime and periwinkle tones for a fresher, more optimistic and contemporary expression.
If you had to guess the final pick, would you go with A or B?
I explored two different visual identities for an eye clinic. Both have their own personality, but only one made it to the final round. Can you guess which logo made the cut?