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🚀 Exploring a complete brand identity system for a performance footwear brand.
I've been experimenting with taking a brand beyond just the logo and building an identity that works across every customer touchpoint.
The first board focuses on the Brand Guidelines logo usage, color palette, typography, brand values, and the core visual system that keeps the identity consistent.
The second board applies that system across social media creatives, advertising assets, packaging, and digital marketing to see how the brand performs in real-world scenarios.
As brand designers, I think the real challenge isn't creating a logo it's creating a system that stays recognizable across every platform.
👀 I'd love your thoughts:
1️⃣ Which presentation tells the brand story better he structured Brand Guidelines or the more application-focused Brand Kit & Marketing Assets?
2️⃣ If you were presenting this to a client, which board would give you more confidence in the direction?
I'm also experimenting with AI-generated mockups for concept presentations. I used ChatGPT for many of the mockups, but I still feel some of them look a little off proportions, perspective, and realism could definitely be better.
💡 For those who create branding presentations, what tools or workflows do you recommend for generating higher-quality product and packaging mockups? I'd love to hear your recommendations.
Always learning. Always refining.
#BrandIdentity #BrandGuidelines #VisualIdentity
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Not just the logo.
Not just the colours.
The entire identity.
Barbr Bento Motion was created to explore how a complete branding system can shape that perception through consistency, structure, and purposeful motion.
Instead of presenting individual assets, we focused on revealing how every piece of the identity - from typography and colour to brand applications and supporting graphics - works together to communicate one clear message:
Professional businesses build professional brands.
Because the strongest brands don't simply look premium.
They make customers feel confident enough to choose them.
If your visual identity isn't communicating your business's value, it may already be costing you opportunities before the first conversation begins.
Looking for a brand identity that helps your business earn trust, attract better customers, and stand out in a crowded market? Let's build a brand that works as hard as you do.
This project reminded me why I love branding.
Not because of the logo design—but because of everything that comes after it.
I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.
Which mockup is your favorite? 👀
Going beyond just the logo into packaging and motion for Stolen Summer is exactly the kind of scope that makes a brand actually feel whole instead of just a mark slapped on things. Was there a piece of the system that almost got cut for time but you fought to keep in?
Fan of the Picasso inspired direction 👌🏻