If AI can generate beautiful illustrations in seconds… why would you still draw one yourself? 🤨

I'm currently working on a packaging project that I can't share just yet, but one part of the process stood out: the hero element is a custom vector illustration, drawn by hand from the very first sketch. 🍃

Could AI have generated something similar? Probably.

However, to me, the value sits in the creative decisions behind every line, shape, and detail. That's what gives a brand its own personality and how to keep the design craft still alive.

What part of your creative process should ✨always✨ keep a human touch?

Simply for the love of the game

The hero is the site's handshake, so it had to carry the whole idea in a few seconds.

Rather than a static image with a headline over it, the hero responds to cursor and scroll input with subtle parallax and depth. The freight reads as something in motion rather than a photograph of something that moved. Restraint mattered here: enough life to signal that this site behaves differently, not so much that it turns into a demo reel and gets in the way of the message.

The hero is the sites handshake—love that framing. Did you keep the full interactive 3D globe for mobile screens too or fall back to a lighter 2D version to save on performance?