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Black Ember Coffee captures the intensity of premium coffee through a bold ember flame logo, rising smoke, and roasted beans suspended in motion. The design blends luxury café branding with cinematic energy, creating a powerful visual identity that feels warm, modern, and unforgettable.
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The sound behind the symbol.
A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.
The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.
Sound.
The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.
Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.
Like music itself, the symbol is not only meant to be seen.
It is meant to be felt.
Brand DesignIllustrationUser ResearchAdobe IllustratorAdobe SuiteFigmabranddesignericondesignerbrandingstudio
Killer identity work. "The sound behind the symbol" is such a clean thread to build a brand around, you can feel the intention.
Love how far you've experimented with the ghost! Keep it going! : )
Working on the brand identity for ALMAR Private Journeys, a luxury travel company offering bespoke experiences across Colombia.
I’ve developed two logo concepts and would love community feedback.
Which one feels more premium, trustworthy, and exclusive?
17 voted
68%
8 voted
32%
25 votes
Closed
Will go for V2
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