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https://splash-tart-88991486.figma.site/ Sertralineffect Brand Protocol is an experimental design utility built in Figma for the Figma Makeathon. It serves as a diagnostic engine designed to bypass the common pitfalls of creative identity work: the "Comparison Spiral" and "Decision Paralysis".
By automating the selection of non-negotiable brand elements—typography, palette, and tone—the protocol converts an 8-minute session into a finalized, actionable Brand Protocol V1.
Naming the two failure modes (Comparison Spiral and Decision Paralysis) actually does a lot of the work here. Most brand tools add more options; this one reduces them by constraint. Curious how the Claude integration fits into the session flow.
Thanks for engaging with this! Claude helped me shape the framework — naming the failure modes, structuring the decision flow, refining the copy. The actual tool runs standalone in Figma Make, so no AI dependency for the end user. Happy to share more about the process if useful.
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For my Figma Makeathon submission, I built The Postcard, a web app that transforms ordinary messages into personalized digital postcards.
Users can customize their postcard with fonts, colors, stamps, and photos, then instantly generate a unique link to share with friends and family. The goal was to make digital communication feel more expressive while keeping the experience simple and accessible.
Built using Figma Make, the project explores how customization and thoughtful interaction design can turn a basic message into something worth sharing.
✨ Personalize it. 🔗 Share it. 💌 Deliver it.
Figma site link: thepostcard.figma.site
Try it out and send your first postcard!!
Wrapping up a skincare project I've been working on for the past few weeks.
From brand strategy and identity to packaging design for 4 amazing products, it's always rewarding to see everything come together in the final mockups.
Sharing a few sneak peeks before the brand officially launches ✨
Curious, what's your favorite phase of the branding process?
Woaah! Finally I've found the time to post this project and share it everywhere, we have been building out this 𝟲𝟬𝟬+ 𝗽𝗮𝗴𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 for the past few months and its a BANGER! 🛩️
It's been so good to be working with this company and recently we've established a longer, retainer form collaboration working and continuing building the digital presence of BLAK! 🌍
Amazing where @Contra HQ took me in my career, I never expected to be partying with this client on Ibiza next weekend! 🕺🏼
Feel free to check out the project, leave some kudos and excited to be showing y'all what else I'm working on! ⚡️
600+ pages in Framer is no small thing to maintain consistently. Curious how you handled template logic and CMS structure at that scale.
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