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https://splash-tart-88991486.figma.site/ Sertralineffect Brand Protocol is an experimental design utility built in Figma for the Figma Makeathon. It serves as a diagnostic engine designed to bypass the common pitfalls of creative identity work: the "Comparison Spiral" and "Decision Paralysis".
By automating the selection of non-negotiable brand elements—typography, palette, and tone—the protocol converts an 8-minute session into a finalized, actionable Brand Protocol V1.
Naming the two failure modes (Comparison Spiral and Decision Paralysis) actually does a lot of the work here. Most brand tools add more options; this one reduces them by constraint. Curious how the Claude integration fits into the session flow.
Thanks for engaging with this! Claude helped me shape the framework — naming the failure modes, structuring the decision flow, refining the copy. The actual tool runs standalone in Figma Make, so no AI dependency for the end user. Happy to share more about the process if useful.
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Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
Just posted a new case study featuring the thumbnail artwork I designed for Primer.com. Check it out! 📚
Nice! Thumbnail artwork can make such a difference in how content catches attention. Looking forward to seeing how you approached this project!
Nothing rots in salt.
So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.
HALITE. Case study live soon.
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.
