The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A modern brand identity and app design concept for Pluotos, featuring a clean logo, custom leaf symbol, app icons, color palette, and typography system. The identity combines a fresh green visual style with a minimal, modern approach to create a strong and consistent digital brand presence.
That custom leaf symbol feels like a clever way to tie the green palette into the brand without overcomplicating the logo.
Thank you! We wanted the leaf symbol to feel intentional and memorable while keeping the overall identity clean and balanced. Glad you noticed that detail!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Wrapping up another brand identity project for a workforce management company.
We're currently putting together the full case study, but here's an early look at some of the visuals. Really pleased with how this one has come together!
We explored several distinct creative directions before arriving at the final identity. And there's plenty of interesting work that didn't make the cut.
While we prepare the full case study, I'm thinking of sharing some of those rejected directions and the thinking behind them.
Would you be interested in seeing what didn't make it?
HealthSense Brand Identity
A brand identity project I worked on in March 2026 for HealthSense, a Singapore-based health and wellness information brand focused on making health knowledge clear, accessible, and easy to understand.
The client envisioned something simple, clean, and modern, but with meaning behind it. I explored a minimal wordmark with a medical cross integrated into the lettering, creating a direct connection to healthcare while keeping the identity clear, professional, and memorable.
Great brand identity 🎉🎉
Good branding isn’t just about how a logo looks. It’s about what it represents.
Sharing one of our recent projects: NEXU, a fintech brand identity built around connection, trust, and opportunity.
The idea was to create a visual identity that makes finance feel more human and approachable. The symbol brings together the gesture of reaching out and the strength of a bridge, representing the connection between people, capital, and opportunity.
From the logo concept to the broader visual identity, every detail was designed to communicate confidence, clarity, and progress.
It’s always rewarding to see how a simple visual idea can tell a much bigger story.
Would love to hear what you think!
Check it out
#BrandIdentity #LogoDesign #Fintech #BrandDesign #ContraCommunity
Such a thoughtful concept! Making finance feel more human and approachable through design is a great way to build connection and trust.
