A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.
ARU — Technology for Native Peoples
Speculative Design · Brand Identity · Web Design
ARU is a speculative design project exploring how technology could be imagined through territory, ancestral knowledge and contemporary digital infrastructure.
The project combines brand strategy, visual identity, digital interfaces and motion into a fictional technology ecosystem designed around autonomy, knowledge and territorial connection.
Built with:
→ Affinity — Visual Identity, typography, graphic system & social media
→ Framer — Website design & development
→ Canva — Lightweight motion graphics & dynamic content
From an abstract concept to a tangible digital ecosystem. ARU is an exploration of how branding can make speculative futures feel real.
Academic / experimental project. Fictional concept, created for portfolio and design exploration.
The strongest part is how the identity carries through the whole ecosystem, from the typography and dark green palette to the device screens and motion-ready web language. It feels cohesive without losing the project's sense of place and purpose.