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Second Serve Club β Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. πΎ
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
Itβs been a minute since my last post here on Contra.
While my main focus usually lives in photo editing and digital design, I was digging through the archive recently and thought itβd be fun to share a couple of branding projects from the past:
Slide 2: Choku Ladies Boutique identity and mockups (2 years ago)
Brand identity isn't my everyday lane, but tackling projects like these taught me a lot about visual consistency across different mediums. Iβd love to hear your thoughts or see any feedback from fellow designers. Great to connect with the community again.
An AI workflow that reads every incoming email, sorts it into 6 categories, and takes the right action automatically.
The problem: businesses lose time and leads because customer emails are mixed with promotions, job alerts, and security emails.
What I built:
Gmail Trigger that picks up each new email
AI Text Classifier (Google Gemini) with 6 categories: Security Alert, Promotions, Jobs, Personal, Payments, and Client Inquiries
Automatic Gmail labels for every category
Google Sheets log for jobs, leads, and payments
AI information extraction for client emails (name, phone, service, budget)
AI-written reply drafts for client emails, saved as drafts so a person approves every reply
Instant Discord alerts for security, payment, and client emails
Tools: n8n, Google Gemini, Gmail, Google Sheets, Discord
This project is a working demo built on my own inbox. The same system can be adapted to any business email, such as travel agencies, event venues, stores, recruiters, and consultants.
Impressive workflow! I especially like the human approval step for AI-written replies. Automation with the right oversight makes a real difference. π