A new identity for Triby. The previous identity didn’t quite match the brand behind it, so we reb...A new identity for Triby. The previous identity didn’t quite match the brand behind it, so we reb...
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Jakub's avatar
Jakub Resl
• Sep 16
A new identity for Triby.
The previous identity didn’t quite match the brand behind it, so we rebuilt it. A warmer colour palette, friendlier typography and a more approachable visual language, designed around connection, inclusivity and trust.
Brand DesignAdobe IllustratorFigma
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Artur's avatar
Artur Mikhov
pro
• Sep 16
A rebrand where the old identity isn't broken, only wrong for the company behind it, is the hardest kind to get signed off — there's no obvious failure to point at. What made the case in the end: customer reaction, or the old system falling apart once it hit new channels?
Jakub's avatar
Jakub Resl
• Sep 16
Well, the founders knew that the old identity wasn’t communicating the brand values or what the brand was all about very well. They were also using pink as the main colour, and customers often thought Triby was a dating app. Visually, they wanted something warmer, more playful...
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