Some designs start with a clear idea. This one started with a feeling. I wanted to explore identi...Some designs start with a clear idea. This one started with a feeling. I wanted to explore identi...
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Some designs start with a clear idea. This one started with a feeling.
I wanted to explore identity, duality, and the different versions of ourselves we carry as we grow. The layered silhouettes, muted textures, and bold red were all intentional—each element adding to the emotion I wanted the piece to hold.
There’s no client brief behind this one. Just curiosity, experimentation, and a few hours spent creating something that felt honest.
Personal work like this reminds me why I fell in love with design in the first place.
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT