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Your last brand project — how many posts did it get?
Great execution is expected. Distribution is the edge.
Every project has hidden pillars you can break down and turn into content.
Here's how I broke down Orne Mendi's album identity:
→ Brand DNA
→ Typography
→ Cover System
→ Motion Identity
→ Art Direction
→ Digital + Physical
1 concept → 50+ pieces.
What would your pillars be?
so cool how you laid out your breakdown of the identity!
Thank you! Breaking it down into pillars made it way easier to turn one project into multiple pieces of content. Highly recommend trying it with your own work!
this is clean
Appreciate it! Clean work leads to clean content 🤙
Such a good point. The project itself is just the starting point breaking down the thinking behind it is where the real content lives.
Exactly! The project is just the raw material — the thinking, the decisions, the "why" behind each choice, that's what actually builds trust and attracts the right clients.
The network for creativity
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Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
Working on a new project
Brand identity design for Sheild Brand.
It's a fashion brand and we are finding it difficult to decide which color would work better for the brand personality.
3 voted
43%
4 voted
57%
7 votes
Closed
The tension I was chasing was specific. What happens when you take the full visual theology of Byzantine imperialism, the gold grounds, the sacred figures, the hieratic stillness, the total conviction that beauty is doctrine, and apply it to a bar of soap? The absurdity is structural. And the only way it works is if the brand never acknowledges it. If it behaves as if the question was never absurd at all.
Wow, this is incredible and amazing 🤩 🤩 🤩 🤩 🤩
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