Ledger — AI CFO Platform Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page. My role: UI/UX Design Scope: Landing page Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).

For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.

This color pallet works so well with data and makes everything look premium. love it!

“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.