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Taste Test
Two completely different ways to sell the same skincare line. Which one would stop your scroll?
Scientific Luxury: Clinical, light, proof-heavy. "+47% radiance in 4 weeks," dermatologist stats, review counts, ingredient callouts. This version is selling you confidence in the formula.
Aspirational Beauty: Dark, moody, editorial. A close-up portrait, press mentions, "Beauty That Becomes a Ritual." This version is selling you a feeling.
Same brand, same product, same buttons. Only the emotional entry point changes.
If you were landing on this site for the first time, which one keeps you scrolling? Proof or feeling?
7 voted
33%
14 voted
67%
21 votes
Closed
Love the dark mode
Dark it is. 🙌
Going Dark on this one. The editorial approach creates more of a pull because you're buying into a feeling before you even read a word. The clinical version is reassuring but it makes you think, this one makes you want.
That's the split, desire moves faster than trust at the top of the funnel. Proof can wait till after the scroll starts.
Does that hold for skincare though, or does the category eventually need the stats to close?
Yes, I think skincare eventually needs the stats to close trust, but not necessarily to earn the first scroll.
The emotional angle wins attention first, then proof can come in right after through ingredient credibility, clinical claims, reviews, and dermatologist signals. Feeling...
Couldn't have said it better, feeling opens the door, proof closes the sale. That's the whole funnel in one line.
Incredible work! 🚀🙌
Thankyou
Good work!
Thankyou
Dark is good for me as website visitor
Thankyou. Glad you like it.
I prefer the dark mode
Makes sense, it's the stronger hook.
Yeah
I love the light mood. You can tell it's a skin care Brand with just a single look. It toke me a bit longer to figure out what the other in dark mood was all about
Fair, that's the tradeoff. Light version reads "skincare" instantly, no guessing. Dark version looks premium but needs more context to land the category.
Thank you
In reality, most high-performing skincare brands use both proof and emotion together.
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Really excited to share this one. Stay tuned for a video showcasing the whole site, but even better, why don't you just experience it for yourself: https://thebluehorizon.ai/
These guys have received over 1 billion impressions on their videos and they came to us to make their website match the caliber of work they put out at an inhuman rate.
That website is incredible.
Great Work!! Our Suggestion is light theme
This logo mark began with research into South African heritage. I kept returning to the country’s flag, especially the green Y-shaped form at its center. I isolated that shape, refined it, and rotated it around a central axis until each piece aligned into one balanced symbol.
The result feels warm, natural, and rooted in heritage, while still giving the skincare brand a modern and distinctive identity.
Great work. Research-led design almost always leads to stronger identities, and this is a perfect example.