Four disconnected brand sites had incomplete navigation, outdated UI, and no unified brand system, so visitors got a different experience on each one, with no clear path from landing to action.
Solution:
I rebuilt the navigation architecture, redesigned the visual language for an AI-forward positioning, mapped clear user journeys, established one design system across all four sites, and delivered fully responsive experiences.
Impact:
40% increase in lead conversion, workflow friction cut by 30% through embedded AI features, and 4x stronger brand consistency across all four sites.
Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept
Finally wrapped up this project, and I’m excited to share the case study! 💅 A fresh product design concept for a beauty dashboard. Would love to hear your thoughts! ✨
A beauty dashboard is such a fun product design challenge, Oleksandra. The Good morning, Olivia! greeting in the header makes business metrics feel personal instead of clinical, which is exactly what a beauty professional would want.