Marketing Landing Page Redesign for Four Swivel Group BrandsMarketing Landing Page Redesign for Four Swivel Group Brands
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Imalsha Kandamby
• 14h
Marketing Landing Pages - Web Design
Redesigning marketing websites across 4 Swivel Group brands, working with the Lead UX Designer, marketing team, and co-founders.
Full Case Study : https://imalshakandamby.github.io/project-swivel.html
Problem:
Four disconnected brand sites had incomplete navigation, outdated UI, and no unified brand system, so visitors got a different experience on each one, with no clear path from landing to action.
Solution:
I rebuilt the navigation architecture, redesigned the visual language for an AI-forward positioning, mapped clear user journeys, established one design system across all four sites, and delivered fully responsive experiences.
Impact:
40% increase in lead conversion, workflow friction cut by 30% through embedded AI features, and 4x stronger brand consistency across all four sites.
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