Designing a Recognizable Identity Beyond the Full WordmarkDesigning a Recognizable Identity Beyond the Full Wordmark
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In my INKFLESH identity work, the wordmark runs off the can's curve and gets partly hidden behind artwork on posters. That crop asks the rest of the identity to carry more recognition. The mark has a job when the name is only partly there.
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Mahmudul's avatar
This is wonderful only
MD Robin 's avatar
Great work 🔥
Tabish's avatar
Love that idea. If the mark still works half hidden, it shows how strong the rest of the system is.
Nicolette's avatar
this is so cool!
Nazar's avatar
Yasno Design Agency logo
that cropped wordmark on the can is sick
Jos's avatar
Nice work
Emmanuel 's avatar
Top notch
Muhammad's avatar
Love this approach to identity! Making the brand mark work harder through partial cropping creates a much more dynamic and memorable packaging feel.
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