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SKETCH vs FINAL 👉
Everyone sees the clean NS logo on the shirt.
Nobody sees the 6 rough sketches behind it.
First I test how it looks small on a chest tag, then I clean the letter spacing.
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The team is cooking
Motion design for the logo we are making for Nation e-commerce
Wou
Which creative direction better communicates a Tech-Forward AI Brand Identity for anvio.online ?
25 voted
44%
32 voted
56%
57 votes
Closed
Fast vibrant energy gets my vote. The warm glow feels more human, which is nice for an AI brand.
HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥
Amazing project and amazing team.
Collab with @gerbzagency
Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.