A customer case study in the classic format: the problem before, what changed, and the results. Written the way an Industrial AI vendor would publish it.
It tells how a snack food plant moved from fixing machines after they broke to catching motor and gearbox faults days early, and why getting technicians to trust the alerts mattered as much as the technology.
Sample written to show my writing. The company, vendor, people and figures are fictional and clearly labelled. In client work, every number is checked against your customer's data, and every quote is approved.
New issue of The Bright Method is out.
This one's about a diagram I got wrong on the OpaqAI site. I put their product in the middle of everything. Moises on their team flagged it. Their whole pitch is that customers keep their own stack.
The newsletter is where I write up things like this from client work. Brand, naming and websites for B2B software and AI founders. One issue a week.
It passed 1,000 subscribers on LinkedIn last week.
Read it on LinkedIn: https://www.linkedin.com/pulse/one-box-middle-diagram-daniel-bright-ooquf
Or on Substack: https://thebrightmethod.substack.com/p/one-box-in-the-middle-of-the-diagram
When you read a studio's case study, ours included, try sorting each claim into four groups: what they delivered, what it's meant to do, what the client said, and what got measured.
Only the measured claims are results, so those are the ones to look for.