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Architectural Diamond Ring Concept
This work is a luxury jewelry visual concept for a contemporary women’s diamond ring.
The goal was to move away from a classic bridal jewelry image and create a stronger, more architectural high-jewelry direction. The ring combines a large emerald-cut diamond, sculptural white-gold structure, tapered baguette accents, and a dark reflective environment to make the piece feel powerful, feminine, modern, and expensive.
The visual direction is built around contrast: sharp geometry and elegance, strength and refinement, cold metal and warm cinematic highlights.
Created as an AI-assisted product visual for a premium jewelry campaign.
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From the toys to the website, I wanted every detail to feel playful, cohesive, and part of the same nostalgic world.
so cool!!
Nature has always been one of the greatest luxury designers.
That idea inspired the identity for Maison Farida, a jewelry brand where elegance meets craftsmanship.
Minimal details. Timeless typography. A dragonfly that symbolizes beauty, transformation, and grace.
Sometimes the strongest identities are the ones that whisper instead of shout.
Which element stands out to you the most? 👇
#BrandIdentity #LogoDesign #BrandDesign #VisualIdentity #LuxuryBranding #JewelryBrand #CreativeDirection #BrandStrategy #GraphicDesign
I agree, nature is the greatest luxury designer and the master of whispered authority. Your design has captured that essence quite well.
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PERFECT IS NOT THE POINT.
For the Human by Design challenge, I created a dark high-fashion jewelry campaign around a sculptural silver ring.
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My Human by Design moment was choosing not to correct those irregularities.
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AI generated the options.
Human judgment shaped the campaign.
Created using Envato stock assets, typography, music and sound, with AI-assisted image and video workflows and final human art direction.
@envato
#envatochallenge
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