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Beyond the logo... stuff brand actually needs to function.
Last post covered the foundation, But...
A logo sitting in a folder doesn't do much. Where a business card people keep, a pitch deck that closes deals, materials that create brand positioning. That's when brand starts working for you.
When it all matches, That's when people start remembering the brand.
Need this designed? Hit me up.
Brand DesignBrand StrategyCreative Design Adobe PhotoshopFigmaAdobe Illustratorbrandcollateralbrandidentitydesign
Strong point. A logo without application is just decoration. Real brand impact happens in touchpoints — decks, interfaces, assets, and experiences. Well said 👌
Thank you for understanding this perspective! Glad you can relate with this.
Glad it resonated 🙂
It’s always refreshing to see that perspective explored so clearly.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
My most recent packaging project:
Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.
Very smart design!
Just wrapped a new branding project ⚡
DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.”
The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.
We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.
Full case study is live 👀 Check it out
The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!
Stop hiring designers. Start hiring brand strategists.
Because a logo alone won’t fix:
• Low conversions
• Confused messaging
• Inconsistent visuals
• A brand that “looks nice” but doesn’t sell
Most founders don’t need a redesign.
They need positioning clarity + a visual system that communicates value instantly.
I help startups and growing brands build identity systems that:
✔ Increase perceived value
✔ Attract premium clients
✔ Create consistency across every touchpoint
✔ Make marketing easier (because the brand finally makes sense)
This isn’t decoration.
It’s strategic brand architecture.
If you’re launching, rebranding, or scaling and you want a brand that actually works — let’s talk.
Drop “READY” below or send a direct message.
Brand DesignBrand StrategyLogo DesignAdobe InDesignFigmaAdobe Illustratorbranddesignerlogodesignerbrandstrategy
Very professional and creative work.
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