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A demo website created for a fictional electrical contractor in coastal Norway. I developed a bold visual identity and a conversion-focused experience showcasing services, completed work, trust signals, and free site-visit requests.
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When selling a premium service, mentorship, or high-value framework, a generic template fails to convey the true depth of your offer. The challenge I solved here was translating a multi-stage methodology into an intuitive, high-converting digital experience, built natively on Webflow.
By combining an editorial landscape aesthetic with modern, scroll-triggered interactions, I turned an abstract concept into a seamless visual journey.
Methodology Visualized: I designed custom interactive nodes (Relaxation → Attention → Motivation) that walk users step-by-step through the core process.
Webflow Build: I developed the full site on Webflow with clean HTML/CSS architecture, fluid animations, and fast load speeds.
Editorial Identity: I paired a warm color palette and subtle grid architecture with vintage illustration elements to build immediate authority.
Flexibility: I set up a clean Webflow CMS structure so you can easily update content without touching code.
Need a custom site that clearly communicates the value of your framework and converts visitors into clients? Send me a message and let’s discuss your project!
Amazing work!
Just had some free time, so I built and published my very first Framer template!
If you're looking for a clean, modern starting point for your next project, feel free to check it out. I'd love to hear your feedback!
Get the template here →
great
Which button do you actually want people to press?
Same hero, same two actions. The only thing I changed is their weight, and that alone decides where the eye lands.
1 – Two primaries. Both buttons solid amber. Looks confident, reads as a tie - and the visitor has to break it.
2 – One primary, one quiet. "Book your stay" stays solid; "Explore cabins" drops to a ghost. Now there's a clear first move and a calm backup.
Hierarchy isn't about adding emphasis - it's about turning one thing down so the other can lead.
Do you give the main CTA a clear winner, or keep the options equal?
6 voted
10%
57 voted
90%
63 votes
Closed
one solid one ghost, every time