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The headline and two-action layout make the next step obvious without losing the community feel. I like the contrast between the dark image and bright CTA; a slightly clearer supporting hierarchy below the fold could make the offer scan even faster.
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1 is also god, but 2 has that scroll stopping aesthetic!!
I’ve been looking at these two hospital homepage directions for too long, so I’ll let you decide.
Same brand. Same message. Two different approaches.
Which hero feels stronger?
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i love option two, though i think it could be even more impactful if a pair was pictured walking together where you have a singular figure right now. something about the natural greens make the text pop!