Project Title Saks Fifth Avenue – Creative Direction & Campaign Development Saks Fifth Avenue com...

Project Title Saks Fifth Avenue – Creative Direction & Campaign Development Saks Fifth Avenue com...Project Title Saks Fifth Avenue – Creative Direction & Campaign Development Saks Fifth Avenue com...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Oona Chanel

• 8h

Project Title

Saks Fifth Avenue – Creative Direction & Campaign Development

Saks Fifth Avenue commissioned AUTHOR Consulting to lead the creative direction and development of a campaign designed to strengthen the brand's visual identity and market presence. Our scope included creative strategy, art direction, campaign concept development, lookbook design, production oversight, and visual storytelling.

By combining strategic thinking with a refined creative approach, AUTHOR Consulting developed a cohesive visual language that translated Saks Fifth Avenue's brand values into a compelling campaign narrative. From concept through execution, every element was carefully crafted to ensure consistency, elevate brand perception, and deliver a sophisticated customer experience across campaign touchpoints.

Services Provided • Brand Strategy • Creative Direction • Art Direction • Campaign Development • Lookbook Design • Production Management • Visual Storytelling. Saks Fifth Avenue – Creative Direction & Brand Communications

Saks Fifth Avenue engaged AUTHOR Consulting to develop the creative direction, visual strategy, and campaign communications for a key brand initiative. Working across concept development, art direction, lookbook creation, and production management, AUTHOR Consulting established a cohesive visual framework that elevated the campaign and reinforced the brand's positioning within the luxury market.

The project combined strategic brand thinking with creative execution, ensuring every element reflected the sophistication, clarity, and distinct identity synonymous with Saks Fifth Avenue.

Brand Strategy Art Direction Creative Direction Adobe Illustrator Adobe InDesign Adobe Photoshop

Chris Nijhof

max

• May 27

New branding project in the works! 🚀 I'm loving this one, it's giving me such high-energy. ✨ What do we think? 👇

Figma Brand Design brandidentity

Atolani Adegbesan

• May 28

This is superb

Gayathri 👋🏼

pro

• May 28

Branding mockups for Revel 👀 #branding #mockup #branddesign

Adobe Illustrator Figma adobephotoshop Brand Design Logo Design Adobe Photoshop

Nagaraj M

pro

• May 28

Good work!

Talia Przybyszewski

pro

• May 27

AREA is a fictional creative technology studio exploring how AI-native workflows can shape modern digital identity design.

I used Google Stitch to explore and refine the brand direction through typography studies, interaction concepts, motion systems, colour exploration, and in-place AI edits before rebuilding the final experience in Next.js with Framer Motion and deploying it on Vercel.

The final site focuses on cinematic pacing, editorial restraint, atmospheric motion, and immersive interaction design inspired by modern creative studio websites.

Live Site: https://area-snowy.vercel.app

Stitch was strongest as a rapid creative direction and identity exploration tool. The in-place editing workflow made it easy to iteratively refine layouts, spacing, typography, and atmosphere while maintaining creative momentum.

The workflow became most powerful when paired with production tooling, using Stitch to establish the creative system first, then translating the final direction into code for deeper interaction and motion refinement.