Oona Chanel
Building brands through strategy, marketing & storytelling.
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TIRTIR – European Market Expansion, Global Rebranding & Brand Activation
AUTHOR Consulting was appointed to support TIRTIR's expansion into the European market through a comprehensive brand development and activation strategy. Working across branding, creative direction, packaging refinement, campaign development, retail experience, and market positioning, the project was designed to introduce the Korean beauty brand to a new international audience while preserving its distinctive identity.
The scope included strategic consulting, rebranding support, packaging updates, campaign development, European market adaptation, retail launch planning, flagship store creative direction, and experiential activations. AUTHOR Consulting also led brand awareness initiatives through targeted media placements, fashion week activations, exclusive brand dinners, and integrated marketing campaigns designed to establish TIRTIR within the luxury beauty and fashion landscape.
The project culminated in a successful European market entry, flagship retail presence in Seoul, enhanced brand visibility, and significant commercial growth, helping position TIRTIR as one of the most recognized emerging Korean beauty brands within the international market.
Services
• Brand Strategy
• European Market Entry Strategy
• Rebranding & Packaging Development
• Creative Direction
• Campaign Development
• Retail & Store Launch Strategy
• Experiential Marketing
• Event Production & Brand Activations
• Media & Communications Strategy
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Jimmy Choo – Campaign Creative Direction & Lookbook Development
AUTHOR Consulting was engaged to support the creative development and visual communication of a Jimmy Choo campaign initiative. The project included creative direction, campaign imagery, lookbook design, visual storytelling, and brand communication strategy.
Working within the brand's established luxury positioning, the objective was to create a cohesive visual narrative that highlighted Jimmy Choo's craftsmanship, elegance, and contemporary appeal. The resulting campaign materials combined editorial aesthetics with strategic brand messaging, ensuring consistency across campaign and marketing touchpoints.
Services
• Creative Direction
• Art Direction
• Campaign Development
• Lookbook Design
• Visual Storytelling
• Brand Communications
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Project Title
Saks Fifth Avenue – Creative Direction & Campaign Development
Saks Fifth Avenue commissioned AUTHOR Consulting to lead the creative direction and development of a campaign designed to strengthen the brand's visual identity and market presence. Our scope included creative strategy, art direction, campaign concept development, lookbook design, production oversight, and visual storytelling.
By combining strategic thinking with a refined creative approach, AUTHOR Consulting developed a cohesive visual language that translated Saks Fifth Avenue's brand values into a compelling campaign narrative. From concept through execution, every element was carefully crafted to ensure consistency, elevate brand perception, and deliver a sophisticated customer experience across campaign touchpoints.
Services Provided
• Brand Strategy
• Creative Direction
• Art Direction
• Campaign Development
• Lookbook Design
• Production Management
• Visual Storytelling. Saks Fifth Avenue – Creative Direction & Brand Communications
Saks Fifth Avenue engaged AUTHOR Consulting to develop the creative direction, visual strategy, and campaign communications for a key brand initiative. Working across concept development, art direction, lookbook creation, and production management, AUTHOR Consulting established a cohesive visual framework that elevated the campaign and reinforced the brand's positioning within the luxury market.
The project combined strategic brand thinking with creative execution, ensuring every element reflected the sophistication, clarity, and distinct identity synonymous with Saks Fifth Avenue.
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