DASAGRIVA - JORDAAR BONALU Hyderabad-based Telugu hip-hop artist, 188K YouTube subscribers, 200K monthly Spotify listeners, 137K Instagram followers. Cover art, promotional social content, YouTube thumbnails Full visual campaign for "Jordaar Bonalu," a track rooted in Bonalu, a Telangana folk festival honoring Goddess Mahakali. The cover centers on a Potharaju, the ritual figure who leads Bonalu processions, shown getting ready before the ceremony. That moment of preparation was the way in to the folk theme without leaning on festival imagery directly. The visual identity uses a dark, moody palette with a bluish undertone and a red title treatment, with Dasagriva placed at the center. The color scheme was built to hold the intensity of the ritual while keeping the design distinctly modern rather than literal or documentary. Beyond the cover, the campaign included promotional flyers and BTS edits for announcements, extending the same visual world into the rollout. A YouTube thumbnail was also designed for the music video, which became the channel's most-viewed video at 18 million views.