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SOLENE Paris pt. 2
SOLENE Paris is an elevated perfume house that creates fragrances that are designed to be an everyday luxury. I developed a brand identity rooted in restraint, featuring a chic wordmark, a neutral palette, and minimalist packaging.
The bottles were designed to...
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Nice Design!
A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
Just finished exploring the branding direction for ÉLAN NOIR, a premium fragrance brand built around elegance, mystery, and quiet confidence.
The goal wasn’t to make it look “luxury” just for the sake of it.
I focused on creating a visual identity that feels refined, distinctive, and timeless—from the typography and color system to the overall packaging direction.
A brand should feel like something you can recognize before you even read the name.
Curious to see the full story behind the design?
→ Check out the full case study here:Case study here
I’d love to hear what you think of the direction. 🖤
Really nice!